Hotel Wellness Platform | 1,4 M DKK Revenue | 40% Margin | 354% Growth | 8 Premium Hotels

Massage København ApS is a profitable, fast-growing hotel wellness platform connecting premium 5-star hotels with professional in-room massage and spa services. Founded in 2022 and bootstrapped with under €15,000, the company has achieved 354% year-over-year revenue growth, reaching 1 million DKK in 2025 revenue with a 40% operating profit margin.

The business serves exclusive hotel partners in Copenhagen — including Villa Copenhagen, Radisson Royal Collection Copenhagen, 1 Hotel, NH Collections and Hotel Sanders— and is actively expanding into Sweden and Norway. With 85% automated operations and a scalable, asset-light platform, this is a rare opportunity to enter the booming wellness tourism market with a proven, revenue-generating business.

Økonomiske nøgletal

2025 Revenue: 1,000,000 DKK (~€134,000)
Revenue Growth: +44% (2024→2025), with peak YoY growth of +354%
Operating Profit Margin: ~35% with potential to reach 40%+
85% Automated Operations enabling lean cost structure
8 Active Premium Hotel Partners with expansion into Sweden and Norway underway.

Regnskab

Produktet

We solve a simple problem for premium hotels: guests expect world-class wellness and spa experiences, but building and staffing a full spa is expensive, complex, and requires significant space and capital investment.

Massage København provides a complete, turnkey in-room wellness service. We supply fully trained, uniformed massage therapists who arrive at the hotel with everything needed — massage table, premium oils, towels, candles, and music — to deliver a 5-star spa experience directly in the guest's room.

Hotels simply offer the service to their guests via their website or front desk. Our platform handles all scheduling, therapist dispatch, and quality assurance automatically. The hotel earns a commission on every booking with zero upfront investment, no permanent staff hires, and no dedicated spa facilities required.

This is a fully asset-light model that lets luxury hotels increase guest satisfaction and generate additional revenue from existing room inventory, while we handle all operations behind the scenes.

Markedsføringskanaler

The company operates a B2B2C model with two distinct customer acquisition paths.
Hotel Partners (B2B): New hotel partners are acquired through direct sales and networking. The founder personally reaches out to premium hotels in Copenhagen and the Nordics, leveraging established relationships in the hospitality industry. Sales materials, contract templates, and a proven operational playbook support the onboarding process. International expansion into Sweden and Norway follows the same direct outreach approach.

End Customers (B2C): Guests do not book directly through our own marketing — they discover the service through our hotel partners' channels. Guests book treatments via the hotel's own website, front desk, or in-room service menu. Our proprietary SaaS booking platform handles the scheduling and therapist dispatch automatically behind the scenes.

Online presence: The company has a website at massagekøbenhavn.com that serves as a credibility and information resource for potential hotel partners. The founder maintains a LinkedIn profile

Omkostninger

The company operates an asset-light model with minimal fixed costs. There is no rent for office space, warehouse, or production facilities.

Fixed costs are limited to: insurance (business liability), platform hosting and software maintenance for the SaaS booking system, and administrative oversight (~15% of operations). As the company is 85% automated, administrative personnel costs are lean.

Variable costs represent the majority of expenses and include: therapist compensation per treatment/session, purchase of consumable materials (premium massage oils, towels, candles), therapist transportation to hotel locations, and hotel commissions on each booking.

Given the 40% operating profit margin on 2025 revenue of 1,000,000 DKK, total annual costs are approximately 600,000 DKK. The largest cost driver is therapist payments, followed by hotel commissions. Cost savings are available by optimizing the therapist compensation structure, with potential to expand margins higher.

Aktiver

The company operates an asset-light model with minimal physical infrastructure. There is no dedicated office space, production hall, or warehouse — operations are managed remotely through our proprietary SaaS booking platform. Physical assets consist of massage tables, chairs, premium oils, heaters, and towels with a combined value of approximately 15,000 DKK, which are stored at hotel partner locations and transported by therapists. The company also holds a registered trademark and brand. No company vehicles or owned real estate.

Virksomhedens historie

Massage København ApS was founded to help premium hotels offer high-quality wellness services without the cost and complexity of operating a full spa. Starting with a small team and limited capital, we built a technology-driven platform that connects hotels with trained therapists for seamless in-room wellness experiences.

Through strong partnerships, operational excellence, and automation, the company has grown into a profitable business serving leading hotels across Denmark. With a proven model, strong growth, and increasing international interest, we are now focused on expanding across the Nordic region and beyond.

Markedet

Massage København operates in the growing hotel wellness market, providing in-room massage services for luxury hotels. Demand is increasing due to growth in wellness tourism and hospitality. The company serves premium hotels and has strong potential for expansion across the Nordic region.

Svagheder/udfordringer

The business depends on maintaining hotel partnerships and recruiting qualified therapists. Expansion into new markets requires investment in sales, training, and quality control. Competition from hotel spas and other wellness providers may increase over time.

Stærke sider

The company has a profitable and scalable business model with 35% profit margins and strong revenue growth. It has established partnerships with leading luxury hotels, 85% automated operations, a trained therapist network, and significant opportunities for international expansion.

Strategi

The company's strategy is to grow through partnerships with premium hotels while leveraging its automated booking platform and therapist network. The focus is on scaling across the Nordic region, increasing hotel partnerships, and expanding wellness services while maintaining high profit margins and low operating costs.

Vision

The vision is to become the leading hotel wellness platform in the Nordics and expand internationally. The company aims to provide seamless in-room wellness services for luxury hotels worldwide and build a scalable platform offering a wide range of wellness experiences beyond massage.

Ideel køber

The ideal buyer is an entrepreneur, investor, or hospitality professional with experience in sales, business development, or the hotel industry. The business is largely automated, making it suitable for someone who wants a scalable operation with relatively low day-to-day involvement while focusing on growth and partnerships.

Opstartshjælp

As I retain 49% of the shares in Massage Copenhagen ApS, we have a direct common interest in the company continuing its growth and success. The transfer and training is therefore an integral part of the transaction and does not cost extra.

Remaining in the company: Yes, I remain active in the company as a 49% co-owner and sparring partner, which ensures full continuity and security towards our 5-star hotel partners and treatment team.

Form and time frame: 1–3 months structured handover with thorough training in hotel coordination, accounting routines, the SimplyBook system and personal introduction to important hotel contacts.

Availability: Full availability via phone, e-mail and weekly voting meetings in the start-up phase – as well as ongoing strategic sparring thereafter.

Payment for training: The training and start-up help are 100% included in the purchase price (requires no additional consulting fee).