{"id":5836,"date":"2018-09-20T11:46:24","date_gmt":"2018-09-20T09:46:24","guid":{"rendered":"https:\/\/www.saxis.dk\/blog\/?p=5836"},"modified":"2018-09-20T11:46:24","modified_gmt":"2018-09-20T09:46:24","slug":"5-tips-til-at-skrive-den-perfekte-pressemeddelelse","status":"publish","type":"post","link":"https:\/\/www.saxis.dk\/blog\/5-tips-til-at-skrive-den-perfekte-pressemeddelelse\/","title":{"rendered":"5 tips til at skrive den perfekte pressemeddelelse"},"content":{"rendered":"

\"\"<\/p>\n

5 tips til at skrive den perfekte pressemeddelelse – Christian Fuglsang Pedersen<\/p>\n

\n
    \n
  1. \n

    Nyhedsv\u00e6rdi og aktualitet<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Du skal f\u00f8rst og fremmest finde den rette historie til din pressemeddelelse. Dette kan m\u00e5ske lyde simpelt, men det er ikke n\u00f8dvendigvis. Det kan v\u00e6re let at finde en historie du gerne vil dele, men er det nu ogs\u00e5 den rette historie? Sagt p\u00e5 en anden m\u00e5de. Har din historie nyhedsv\u00e6rdi og er den aktuel for andre end dig selv? Hvis den ikke er aktuel for andre end dig, ja s\u00e5 har den nok ikke kvalitet til at g\u00e5 hele vejen.<\/p>\n

      \n
    1. \n

      Afklar dit form\u00e5l<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Hvad \u00f8nsker du at f\u00e5 ud af din pressemeddelelse? Der kan v\u00e6re flere \u00e5rsager til, at du \u00f8nsker dele en historie. Du \u00f8nsker m\u00e5ske at g\u00f8re opm\u00e6rksom p\u00e5 et strategisk opk\u00f8b du har gjort? M\u00e5ske \u00f8nsker du at annoncere lanceringen af et nyt produkt? Hvad end dit form\u00e5l er, s\u00e5 er det vigtig at f\u00e5 det afklaret, for kun derved kan du give din pressemeddelelse den rette vinkel.<\/p>\n<\/div>\n

       <\/p>\n

      L\u00e6s ogs\u00e5 en andet faglig artikel:\u00a010 m\u00e5der du kan minimere dine omkostninger<\/a><\/div>\n

       <\/p>\n

      \n
        \n
      1. \n

        Skab den rette vinkel<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Efter du har fundet den rette historie at dele og du har f\u00e5et afklaret dit m\u00e5l med pressemeddelelsen, kan du arbejde med den vinkel som skaber den r\u00f8de tr\u00e5d i din pressemeddelelse. Dette er derfor essentielt i opbygningen af din historie. Udfordringen er ofte at g\u00f8re din vinkel afgr\u00e6nset og skarp. Hvis ikke du har styr p\u00e5 dette, risikerer du blot at g\u00f8re din historie og dit form\u00e5l uklar for l\u00e6seren.<\/p>\n

          \n
        1. \n

          Defin\u00e9r din m\u00e5lgruppe<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Et andet v\u00e6sentligt element er din m\u00e5lgruppe. F\u00f8rst og fremmest skal du sp\u00f8rge dig selv, hvem din m\u00e5lgruppe er? M\u00e5lgruppen er nemlig afg\u00f8rende for hvordan sproget og ordvalget i din pressemeddelelse skal v\u00e6re, men det er ogs\u00e5 vigtigt i forhold til hvilket medie du gerne vil ramme. Hvis din m\u00e5lgruppe eksempelvis er interesseret i tech-nyheder og det medie du gerne vil ramme bringer netop tech-nyheder, s\u00e5 ved du hvilke \u201dfagtermer\u201d du kan og m\u00e5 bruge. Du kan dermed sikre dig at du taler til m\u00e5lgruppen og ikke over eller forbi m\u00e5lgruppen.<\/p>\n<\/div>\n

           <\/p>\n

          L\u00e6s ogs\u00e5 en andet faglig artikel:\u00a0Laver du ogs\u00e5 disse 3 fejl n\u00e5r din virksomhed er til salg online?<\/a><\/div>\n

           <\/p>\n

          \n
            \n
          1. \n

            Et billede siger mere end 1000 ord<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Et sidste element som intet har med skrivekundskaber at g\u00f8re, er et skarpt og ikke mindst relevant billede, som du kan bruge i pressemeddelelsen. Det er vigtigt at billedet kan illustrerer og underbygge den vinkel, som du gerne vil fremh\u00e6ve og det er dermed ikke nok, blot at have et generisk billede du kan bruge i alle henseender. Derfor b\u00f8r du ogs\u00e5 prioritere tid og ressourcer p\u00e5 denne del.<\/p>\n

             <\/p>\n

            \"\"<\/a>
            \nDette blogindl\u00e6g er skrevet af Christian Fuglsang Pedersen fra             www.vigilant.dk<\/a><\/em><\/small><\/p>\n<\/div>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

            5 tips til at skrive den perfekte pressemeddelelse – Christian Fuglsang Pedersen Nyhedsv\u00e6rdi og aktualitet Du skal f\u00f8rst og fremmest finde den rette historie til din pressemeddelelse. Dette kan m\u00e5ske lyde simpelt, men det er ikke n\u00f8dvendigvis. Det kan v\u00e6re let at finde en historie du gerne vil dele, men er det nu ogs\u00e5 den…<\/p>\n

            L\u00e6s mere…<\/a><\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,5,37,11],"tags":[76,129,130],"class_list":["post-5836","post","type-post","status-publish","format-standard","hentry","category-artikler","category-drift-af-virksomhed","category-faglige-artikler","category-markedsfoering","tag-marketing","tag-press-release","tag-pressemeddelelse"],"yoast_head":"\n5 tips til at skrive den perfekte pressemeddelelse | Saxis virksomhedsb\u00f8rs blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saxis.dk\/blog\/5-tips-til-at-skrive-den-perfekte-pressemeddelelse\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips til at skrive den perfekte pressemeddelelse | Saxis virksomhedsb\u00f8rs blog\" \/>\n<meta property=\"og:description\" content=\"5 tips til at skrive den perfekte pressemeddelelse – Christian Fuglsang Pedersen Nyhedsv\u00e6rdi og aktualitet Du skal f\u00f8rst og fremmest finde den rette historie til din pressemeddelelse. Dette kan m\u00e5ske lyde simpelt, men det er ikke n\u00f8dvendigvis. 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