{"id":2366,"date":"2016-01-12T12:54:19","date_gmt":"2016-01-12T10:54:19","guid":{"rendered":"http:\/\/vborscms.amino.dk\/?page_id=2366"},"modified":"2019-05-20T13:34:17","modified_gmt":"2019-05-20T11:34:17","slug":"airtame-op-og-nedture-siden-historisk-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.saxis.dk\/blog\/airtame-op-og-nedture-siden-historisk-crowdfunding\/","title":{"rendered":"Airtame: Op- og nedture siden historisk crowdfunding"},"content":{"rendered":"

– Af <\/b>Jonas Gyalokay<\/b><\/a>, CEO & Co-founder, Airtame.com<\/b><\/b><\/p>\n

Hos Airtame har vi v\u00e6ret p\u00e5 en vild rejse de sidste to \u00e5r. Vi blev crowdfunded med det, p\u00e5 dav\u00e6rende tidspunkt, <\/span>st\u00f8rste bel\u00f8b nogensinde<\/span><\/a> for en europ\u00e6isk kampagne p\u00e5 IndieGogo. <\/span><\/p>\n

Det vi laver, er en <\/span>tr\u00e5dl\u00f8s HDMI-dongle<\/span><\/a>. Den g\u00f8r, at du kan streame tr\u00e5dl\u00f8st til dine sk\u00e6rme og <\/span>bruge dem som dashboards<\/span><\/a>, n\u00e5r du ikke aktivt streamer til dem.<\/span><\/p>\n

\"Airtame_Dongle\"<\/p>\n

Siden IndieGoGo fundingen, har vi p\u00e5 denne korte tid b\u00e5de realiseret mange iv\u00e6rks\u00e6ttes st\u00f8rste dr\u00f8mme, men samtidig har vi ogs\u00e5 st\u00e5et overfor nogen af de st\u00f8rste udfordringer man kan forestille sig som iv\u00e6rks\u00e6tter<\/a>. <\/span><\/p>\n

Meget er g\u00e5et godt, men der er ogs\u00e5 ting som er blevet helt anderledes end vi har forestillet os. Heldigvis har det vist sig, at hvad end vi har st\u00e5et overfor, s\u00e5 har hele teamet g\u00e5et til opgaven med ukuelig vilje, oprejst pande og lagt blod, sved og k\u00e6rlighed i at f\u00e5 denne virksomhed til at lykkes. Det har v\u00e6ret stort at opleve.<\/span><\/p>\n

Crowdfundingen f\u00f8rte en hel masse gode ting med sig. Ikke mindst \u201cgratis\u201d markedsf\u00f8ring og salg. Alle skrev om os. Alle ville have en bid af kagen. Og vi havde endnu ikke oplevet virkeligheden. Hardware er sv\u00e6rt<\/span><\/p>\n

Vores vilde ideer m\u00f8dte hverdagen. Vi m\u00e5tte sk\u00e6re til. Benh\u00e5rdt. Vi m\u00e5tte fokusere ultra skarpt p\u00e5 nogle f\u00e5 funktionaliteter af gangen. Det gav os nogle t\u00e6sk. Det hidsede nogle af vores backers op. Men det er \u00e5rsagen til at vi eksisterer i dag. <\/span><\/p>\n

Lad mig her f\u00f8rst give et hurtigt overblik over nogle af vores st\u00f8rste sejrer og nogle af de h\u00e5rdeste udfordringer, som vi har st\u00e5et overfor. Bagefter skal jeg nok komme til sagen og give dig et par r\u00e5d, baseret p\u00e5 alt det vi har oplevet indtil nu.<\/span><\/p>\n

Sejre:<\/b><\/h2>\n

\u2022 Succesfuldt crowdfunde 1.3 millioner USD p\u00e5 IndieGoGO
\n<\/span>\u2022 K\u00e5ret som <\/span>\u00e5rets bedste startup p\u00e5 CES<\/span><\/a> i Las Vegas i 2014
\n<\/span>\u2022 Succesfuldt skaffet <\/span>1.4 millioner USD i seed-investering<\/span><\/a> fra SEED Capital og Tommy Andersen (Libratone)
\n<\/span>\u2022 Udviklet en tr\u00e5dl\u00f8s HDMI-dongle fra scratch
\n<\/span>\u2022 Indledt partnerskab med en af verdens st\u00f8rste elektronik fabrikanter og startet produktionslinje
\n<\/span>\u2022 Solgt og leveret mere end <\/span>25.000 Airtames<\/span><\/a> i mere end 100 lande
\n<\/span>\u2022 Opn\u00e5et 4 ud af 5 stjerner p\u00e5 b\u00e5de Amazon og Trustpilot
\n<\/span>\u2022 Skaleret et team til 28 personer fordelt i Danmark og USA
\n<\/span>\u2022 Startet salgsorganisation USA samt indledt partnerskab med de tre st\u00f8rste distribut\u00f8rer (ogs\u00e5 i USA)
\n<\/span>\u2022 Trods en h\u00e5rd lancering med meget negativ omtale, at have modet til at t\u00e6nke langsigtet og g\u00f8re \u201cdet rigtige\u201d og troen p\u00e5 at vi er dygtige nok til at vende det til noget positivt. <\/span><\/p>\n

Udfordringer: <\/b><\/h2>\n

\u2022 Skiftet kundegruppefokus (er det et ord?) post crowdfunding.
\n\u2022 Skiftede fra fokus p\u00e5 b\u00e5de private og virksomheder, til KUN virksomheder – og hermed \u201cvende ryggen\u201d til nogle af vores tidlige kunder og backers.
\n\u2022 At v\u00e6re presset til at lancere et meget hybet og forventningstungt produkt tidligere end vi kunne have \u00f8nsket os
\n<\/span>\u2022At modtage mange d\u00e5rlige (de fleste retf\u00e6rdige) anmeldelser i produktets tidlige stadie
\n<\/span>\u2022 At udvikle b\u00e5de hardware og software p\u00e5 den halve tid med de halve ressourcer
\n<\/span>\u2022 At lave et produkt der virker p\u00e5 alle st\u00f8rre platforme (PC\/MAC\/LINUX samt iOS og Android)<\/span><\/p>\n

Kunderelationer – Sejre og udfordringers Yin og Yang forhold<\/b><\/h2>\n

N\u00e5r vi kigger tilbage p\u00e5 de sejre vi har vundet, er det \u201csjovt\u201d, (i anf\u00f8rselstegn, da det bestemt ikke har v\u00e6ret uden omkostninger) at se det gensidige afh\u00e6ngige forhold mellem sejre og udfordringer. <\/span><\/p>\n

Eksempelvis har de mange d\u00e5rlige anmeldelser, som vi modtog indledningsvist (omkring juni 2015) aff\u00f8dt at vores programm\u00f8rer og kundeservice har knoklet benh\u00e5rdt, de sidste 6 m\u00e5neder p\u00e5 at rette op p\u00e5 dette. <\/span><\/p>\n

I forbindelse med udviklingen af Airtame-donglen var vores udviklere under et enormt tidspres. Derfor m\u00e5tte de undlade en masse features og nogle gange lave nogle shortcuts. Samtidig har de v\u00e6ret enormt fokuseret p\u00e5 at g\u00f8re tingene rigtigt med det lange sigte for \u00f8je.<\/span><\/p>\n

Det bet\u00f8d, at p<\/span>rogramm\u00f8rerne i forbindelse med launchen, fik hundredvis af mails med \u00f8nsker om yderligere funktionalitet eller use-cases, som de p\u00e5 ingen m\u00e5de kunne have t\u00e6nkt ind fra starten. Det var bestemt ikke sjovt for dem. Det har v\u00e6ret h\u00e5rdt og der er blevet arbejdet mange timer. Heldigvis, s\u00e5 har det til slut resulteret i at b\u00e5de vores firmware og software nu fungerer p\u00e5 et rigtig solidt og brugervenligt niveau.<\/span><\/p>\n

\"Airtame_sur_kunde\"<\/p>\n

Samtidig, har alle de mindre tilfredse (nogle gange ligefrem rasende, se billede nedenfor) kunder skulle vindes over gennem en god kundeservice.<\/span><\/p>\n

Vi besluttede derfor, at vi hver eneste gang vil g\u00e5 den ekstra mil for at sikre at vores produkt f\u00e5r de bedst mulige vilk\u00e5r til at leve op til, hvad det lover. Det g\u00f8r, at vi nu dagligt h\u00f8ster ros og skaber loyale ambassad\u00f8rer. Se f.eks. vores <\/span>Trustpilot<\/span><\/a> eller <\/span>Amazon rating<\/span><\/a>. <\/span><\/p>\n

Af praktiske v\u00e6rkt\u00f8jer hertil, kan vi anbefale Zendesk (supportens rygrad), livechat (mulighed for at hj\u00e6lpe \u00f8jeblikkeligt) og delighted.com for l\u00f8bende feedback p\u00e5 hvad kunderne synes om virksomheden.<\/span><\/p>\n

Hvorfor er det vigtigt med en verdensklasse kundeservice kan du s\u00e5 sp\u00f8rge?<\/span><\/p>\n

Hos Airtame er vi b\u00e5de store fans af SLACK og deres CMO, Bill Macaitis. Det blev vi ikke mindre af, da vi l\u00e6ste hvad han svarede <\/span>for nylig da han blev spurgt om det f\u00f8lgende<\/span><\/a>: <\/span><\/p>\n

“If you could give one piece of advice to your younger self that pertains to your career in marketing, what would it be?”<\/span><\/i><\/p>\n

Der svarede han:<\/span><\/p>\n

“I would tell myself that a brand is the sum of every experience a customer has with your company, and a strong brand will always generate long-term growth and revenue. It’s important to think about the entire customer lifecycle and relentlessly improve the interactions customers have with your company.”<\/span><\/em><\/p>\n

\"Airtame_Slack\"<\/p>\n

Summen af <\/span>alle<\/span> de individuelle aktioner dine kunder har med din virksomhed, betyder simpelthen s\u00e5 uendeligt meget for den langsigtede udvikling og v\u00e6kst. Derfor skal alt fra din kundeservice, til din marketing, til dine s\u00e6lgere osv. alle sammen udstr\u00e5le det samme h\u00f8je niveau.<\/span><\/p>\n

Der eksisterer, s\u00e5 at sige, en Yin \/ Yang relation her, som jeg er overbevist om at mange iv\u00e6rks\u00e6ttere og virksomheder kan l\u00e6re meget af: Opfat hver udfordring, som en mulighed for at forbedre en ny del af din virksomhed.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

– Af Jonas Gyalokay, CEO & Co-founder, Airtame.com Hos Airtame har vi v\u00e6ret p\u00e5 en vild rejse de sidste to \u00e5r. Vi blev crowdfunded med det, p\u00e5 dav\u00e6rende tidspunkt, st\u00f8rste bel\u00f8b nogensinde for en europ\u00e6isk kampagne p\u00e5 IndieGogo. Det vi laver, er en tr\u00e5dl\u00f8s HDMI-dongle. Den g\u00f8r, at du kan streame tr\u00e5dl\u00f8st til dine sk\u00e6rme…<\/p>\n

L\u00e6s mere…<\/a><\/p>\n","protected":false},"author":18,"featured_media":2369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-og-gaesteblogs"],"yoast_head":"\nAirtame: Op- og nedture siden historisk crowdfunding | Saxis virksomhedsb\u00f8rs blog<\/title>\n<meta name=\"description\" content=\""Vi blev crowdfunded med det, p\u00e5 dav\u00e6rende tidspunkt, st\u00f8rste bel\u00f8b nogensinde for en europ\u00e6isk kampagne p\u00e5 IndieGogo." 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